Thought provoking message development along with effective content merchandising generates and enhances sales and marketing efforts. This requires a concerted approach to integrate thought leadership into sales and marketing content and processes. This may include but not be limited to:

  • Digital media, with an emphasis on LinkedIn

  • New business presentations

  • Proactive sales emails

  • Company overview documents

  • Service or product case studies

  • Event and conference positioning

  • Webinars

  • Partnerships

Our services also include prospect and contact list management. With a refined approach, we will ensure you directly reach the optimal audience.

  • Sales software management - i.e. LinkedIn Sales Navigator, HubSpot, Mailchimp

  • Existing database reviews

  • Contact list refinement

  • Identifying marketing and sales channel strategies

  • Determining sales personas and target audiences

 

Pursuit PR Academy

Pursuit PR Fundamentals Explained

C-Suite Communications II
What is C-Suite Communications?

Thought Leadership

Original Content

Related Services

C-Suite Communications

TELL YOUR BEST STORY

Earned Media

EARN RECOGNITION, BOOST CREDIBILITY AND EXPAND REACH

Original Content

OWN YOUR STORY, DRIVE KEY MESSAGES

Pursuit Perspectives

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Pursuit News to Use: September 2024
Pursuit News to Use: September 2024

Pursuit News to Use is Pursuit PR’s signature news intelligence curation. For clients, we use Pursuit News to advance corporate reputation. The news centers on the capital markets, media, corporate culture, and real estate sectors.

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Pursuit News to Use: June 2024
Pursuit News to Use: June 2024

Pursuit News to Use is Pursuit PR’s signature news intelligence curation. For clients, we use Pursuit News to advance corporate reputation. The news centers on the capital markets, media, corporate culture, and real estate sectors.

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Why Earned Media Is The Force Multiplier For Sales And Marketing
Why Earned Media Is The Force Multiplier For Sales And Marketing

Why Earned Media Is The Corporate Rainmakers Best Friend

When companies seek our communications advisory, there are a range of objectives that need to be met. Traditionally, companies value public relations as a way to expand, reaffirm and elevate their market presence. In some cases, a company may need to overcome incumbency bias to compete with brand names. In others, an established firm needs to reinforce its brand’s reputation or accelerate its growth goals.

While the needs vary, thought leadership content and earned media coverage are catalysts to achieving these objectives. To understand how this is possible, it’s best to start by defining thought leadership and earned media.

This article explains why earned media is crucial for C-suite communication.

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We welcome the opportunity to partner with you.

Please contact us to learn more about how we may customize a program relative to your business objectives.