Pursuit News to Use Intelligence

Trend Analysis

Capital Markets

The tepid U.S. investment climate has caused a backlog of more than 300 companies waiting to IPO. Companies that have gone public recently have tended to be smaller listings under $100 million. John Tuttle, the NYSE’s vice chairman, is expecting a post-Labor Day resurgence in interest. Investors are focused on value versus growth and the ability to demonstrate profitability - for the time being. 

China stock performance has caught the eye of Goldman Sachs, Bank of America, Jefferies Financial Group, Amundi, and Citi—all of which have brightened formerly dim outlooks for Chinese equities. The MSCI China Index, the broadest measure of China stocks on mainland and offshore markets, is up more than 20% since March 15th.

With so much upside potential it’s no wonder that China-based listings are breaking records, while initial-public-offerings elsewhere dry up in the heat of recession fears. So far Shanghai and Shenzhen markets have remained relatively sheltered from the global downturn.

China’s Didi de-listed from the NYSE after pressure mounted from a China crackdown. That isn’t stopping other firms from chasing listings elsewhere, including through Special Purpose Acquisition Companies (SPAC’s). These firms have no operations, but have listings on exchanges. Active companies merge with them to get a fast on-ramp to going public without an IPO. 

Even though SPAC listing losses were more than doubled the S&P 500′s 2022 decline, companies are still choosing this route including in Singapore and the U.S. markets. Blockchain-based crypto payments provider Roxie is merging with Goldenstone Acquisition Ltd in a deal valued at roughly $3.6 billion. With so much money flowing via the SPAC pipeline, participants are concerned about potential regulation. Proposals from the Securities and Exchange Commission and Democratic Sen. Elizabeth Warren of Massachusetts were on the minds of participants at the recent 2022 SPAC Conference held in Rye, NY. And the tech bubble that seemingly burst this ear, well, money keeps pouring in as companies continue to build.

Streaming and Media

What’s old is new as streaming giant Netflix delayed the two episode “Stranger Things” finale by five weeks rather than dropping the entire season all at once. It’s a change in tactic for a company that prided itself on making the weekend binge “a thing” that became a weeknight ritual for many during those dark winter Covid nights. With 200 million subscribers worldwide, the ailing streaming giant is adapting to what its rivals like Disney+, AppleTV, and Amazon have been doing from the start—the weekly episode drop that teases viewers for weeks on end (and sustains the monthly fee model). It’s not all that different from the advent of the medium itself with 1950’s TV shows airing at a precise day and time with a cliffhanger kicker to keep viewers tuning in week after week. That and the “only in theaters” movie releases that are challenging the streaming world as people are eager to get out of their houses and watch a film on an actual big screen again.

Viewers are also overwhelmed with choices these days. CNN+’s early demise barely a month into their launch shows there’s a limit to what execs think will sell. Still, for cord-cutters, the cost of streaming services are beginning to add up. The goal was to beat the cable companies at their own game. If there are too many choices in the end, some kind of market consolidation is likely (note Discovery and WarnerMedia’s $34 billion merger). And the best positioned to weather any storm are the tech giants like Apple and Amazon, with deep pockets and enough time to wear down the opposition. 

In the end, profits will trump sheer volume of content. Those profits may be coming from new revenue streams including advertising. Netflix also announced a crackdown on password sharing though underground marketplaces sell them at rock-bottom prices. Non-fungible tokens (NFTs) are also in the mix as Tom Brady’s digital collectibles firm Autograph teams up with ESPN to sell NFTs based on the 10-part ESPN docuseries “Man in the Arena.” Whether the general crypto meltdown affects interest in this burgeoning segment is still TBD.

Technology

Blockchain is, however, making significant headway in the healthcare sector. Along with cryptocurrency, virtual reality, and artificial intelligence, U.S. healthcare spending is expected to double by 2040 to $8.3 trillion, up from $4 trillion in 2020, as the industry adopts new and emerging health technologies.

Some of that spending will inevitably revolve around cloud resources. Firms had been offloading their data storage, and increasingly their software needs, to external providers which offered zero downtime and back-up services. That trend may be shifting as Walmart made news with its ability to switch seamlessly between cloud providers and its own servers. That could save millions of dollars and offer a road map to other companies that want to reduce their dependence on big tech.

Securing all of that data, wherever it resides, also depends on a good offense. With that in mind, IBM is acquiring Randori, a Boston-based security startup that combines attack surface management (ASM) with continuous automated red teaming (CART) to help organizations bolster their cyber defenses.

Some firms, and governments, have also become increasingly concerned about where user data is being stored and who may have access to it. The popular short-form video app, TikTok, owned by China-based ByteDance Ltd, was in the spotlight after news surfaced that its user’s data could be accessed in China. They have now announced that U.S. user data is routed through the cloud infrastructure of its partner Oracle Corp. though the firm still uses its own U.S. and Singapore data centers as backup. They expect to delete U.S. user data from its own data centers and migrate fully to Oracle servers. 

Gaming

TikTok’s data storage is about to surge with the launch of its augmented reality development platform Effect House, where creators can build AR effects for use in TikTok’s video app. Meta is also expanding its AR offerings, though users may not be so happy. While its content creators will be able to monetize their creations in Horizon Worlds, Meta may take up to nearly 50 percent of the revenue. That’s some real, not virtual, money.

ByteDance Ltd. has some analog aspirations of its own, but its plans for an initial public offering have stalled. They finally filled a vacancy in their executive management team with the appointment of Julie Gao, a senior China-focused lawyer as their new chief financial officer. The position had been vacant since last November.
With tech under scrutiny, M&A is under review as Microsoft (ticker: MSFT) strives to advance its $69 billion all-cash deal with Activision Blizzard (ATVI). It looks like it might happen, according to Microsoft, with projections to close in the fiscal year ending in June 2023. If this does come to fruition, it will set MFST up for success and likely have a big impact on the gaming and broader M&A ecosystem.

Work From...Wherever

Work From...Wherever

As companies grapple with “Return to Office'' (RTO) plans, Pursuit PR is continuing our “work from wherever” (WFW) approach. This means that we may work from any setting and in any location. But as the RTO takes shape, will we see real progress with human needs and wants more at the core of corporate culture? One may hope, but we anticipate growing pains.

Pursuit PR Turns Four

On October 17, 2017, the firm was founded with the mission to provide custom strategies and personalized attention to each and every client. We endeavored to generate excellent results and give our heartfelt effort to each engagement through a high-touch approach and modern virtual workforce of specialists around the world.

Both the longevity and multi-faceted nature of our client partnerships means a great deal to us. We have been able to grow in large part to referrals, a testament to the unique strength of our cherished client relationships. Each day, we feel fortunate to work with the best minds in arguably the best companies in the world, including pioneers in augmented reality (AR) technology, media and entertainment executives and dealmakers in the Wall Street IPO and SPAC boom.

As we have evolved during uncertain times, we focus on what we do best - providing maximum value to our clients, being persistent, acting creatively and working efficiently. We are optimistic about the future as communications continues to increase in value, particularly for growing and leading companies in competitive sectors.

This business brings us great fulfillment and we are thrilled for the opportunity to grow each day and honor every milestone, big and small.




Pursuit Perspectives aith Nicole Bott: How to Amplify Your Voice in the Workplace

Pursuit Perspectives aith Nicole Bott: How to Amplify Your Voice in the Workplace

Self-expression is an ongoing challenge for most human beings, and it is especially delicate in a business setting. While each person has a unique point of view, for some, it can take time, experience, and the right setting to feel comfortable sharing an opinion. For others, it is easier to speak up but challenging to figure out the best way to be effective. This challenge can be exacerbated when one is new to an organization and a team is fully enmeshed, or the person has little experience but great instincts. Having the confidence to recognize your own value, identify and effectively own one’s voice is a skill worth honing.

Being Present is the Present

Being Present is the Present

Professional development requires time and patience. While it can be tough to be present mentally, I have learned that focusing on what’s right in front of you not only yields more long-term success, but supports overall well-being.

Being present enables you to truly enjoy the process of learning even while driving positive long-term outcomes. It can also support the development of genuine, lasting relationships. When your mind is present, you can focus on more meaningful, attentive, interactions. This not only benefits your career but it contributes to a meaningful life experience.

Pursuit Perspectives with Jeff Shouger, CFO, Niantic, inc.: How "Becoming Irrelevant" Can Make You Become More Relevant

Pursuit Perspectives with Jeff Shouger, CFO, Niantic, inc.: How "Becoming Irrelevant" Can Make You Become More Relevant

Bill Russell, one of the greatest winners in sports history who won a record-setting 11 NBA championships, embodied the concept of a “player-coach” leader. He leaned into his strengths to maximize the potential of his team, not only himself. In fact, the final two championships are arguably the most impressive of his storied career. During this time, Russell was tasked with being the Boston Celtics’ leader on the court as he had been for over a decade while simultaneously functioning as the team’s head coach.

Invest In Your Reputation For The Best Returns

Invest In Your Reputation For The Best Returns

Over his 70 years of investing, Warren Buffett has become more than a legendary investor - he is a true thought leader with an impeccable reputation. Going well beyond his craft of investing, he has showcased a mastery of both public speaking and reputation management…

Pursuit Perspectives with Ryan Wallace, Director of Communications, Unity, Inc.: Have a Question

Pursuit Perspectives with Ryan Wallace, Director of Communications, Unity, Inc.: Have a Question

When I was growing up, my parents bought an artistic hand painted table for playing games and eating snacks in the den. The artist suggested that around the perimeter of the table, we put favorite jokes, thoughts and sayings from each member of the family. It was a wonderful way to capture the essence of our collective family personality and bond.

Self-Empowerment is Key to Perseverance

Self-Empowerment is Key to Perseverance

Women’s History Month has shined a light on how powerful female voices are and will continue to be. No matter the challenges we face, it is possible to stay positive and persevere. Once we recognize our own power, we can practice self-advocacy with genuine confidence. We hope that both women and men can continue to focus on supporting each other, to channel their uniqueness and create an abundance of collective strength, opportunity, and prosperity.

The New Normal: Adaptive Communications is Key

The New Normal: Adaptive Communications is Key

In the wake of the COVID-19, we have all been tested with disruption in our lives. For business leaders, the disruption has impacted the traditional sales, capital raising, client management and talent engagement processes. In the absence of typical in-person meeting opportunities, leaders need new ways to virtually connect in order to avoid being left “out of sight, out of mind” by their existing and future stakeholders: staff, clients, investors and corporate partners, to name a few.

Axios Spotlight: What CMOs Need to Know This Summer

This is the first edition of PURSUIT Page, content offering access to the minds of high profile journalists and industry innovators.

Axios media reporter Sara Fischer sat down with PURSUIT PR to share her insights regarding what CMOs and CCOs need to be prepared for going forward. Axios – named after the Greek word for worthy – provides only content worthy of people’s time, attention and trust. It was founded in 2016 by Politico co-founder Jim VandeHei, Politico’s former chief White House correspondent, Mike Allen, and former Politico chief revenue officer, Roy Schwartz. Recently, Axios won “Best Digital News Start-up” at the 2018 North American Media Awards.

Here is Fischer’s perspective on media industry trends and the implications for marketers.

Collision 2018: Five Lessons on Tech + Entrepreneurism

Collision 2018: Five Lessons on Tech + Entrepreneurism

PURSUIT PR had the pleasure of attending Collision 2018 in New Orleans. From May 1 – May 3, the world’s leading tech entrepreneurs and founders took over New Orleans. The conversations ranged from what’s next in technology to best practices for entrepreneurism.

Thought you’d be interested in the key takeaways:


1. Virtual Reality is Not a Fad

Kalon Guiterrez, Co-founder and Head of Corporate Development at Nomadic VR, says that #virtualreality is not just hype. Just how people once thought the Internet was dead, and now it’s shown its staying power, the same can be said about VR. Nomadic VR is an immersive entertainment company creating tactile VR adventures for neighborhoods everywhere.

While VR gained initial attention as an expensive in-home product, Guiterrez anticipates that VR will transition from in-home to out of the home – and back in the home at a later stage. In-home, both space and money are needed. Out of the home, it’s a lower cost for the consumer and an even better experience. That’s exactly what Nomadic VR intends to create as they partner with cinemas, real estate developers and more to extend the life of entertainment experiences.


2. Tech Shines a Light on the Human Pysche

The tension between physical and digital reflects the tension between our inner and outer selves. Or at least that’s the consensus among the amazing panel of Saul Williams, songwriter and poet; Ralph Echemendia, The Ethical Hacker; and cyber psychologist Mary Aiken. Saul Williams delivered a gripping song which shaped the panel, a discussion about the use of technology as propaganda of the self. Can privacy and digital co-exist? According to this panel, we cannot legislative ourselves out of our own issues. We need technology that makes us better.


3. AI is the Heart of Robots

According to Fahri Diner, co-founder and CEO of Plume,  we need to pay attention to AI not just to figure out how the computer can adapt to the human. He is focused on learning the psyche of each of Plume’s 1 billion devices. By doing so, he understands how each device behaves and ensures it will provide the best service for the human – anticipating issues before they even arise. Plume is a self-optimizing network powered by the cloud that adapts to your home in real-time so every room and device has a blazing fast connection today, tomorrow, and years from now.

Going forward, Oracle CEO Mark Hurd notes that AI will be a critical part of most company’s strategies. It is less of a solution and more of a feature that needs to be deeply integrated in a company’s DNA. He thinks AI is generally an overused term, in that sense.


4. Generate Wealth or Pay the Bills

Rahul Varshneya, co-founder of Arkenea, and I met at a Young Entrepreneurs Club event. Arkenea offers specialized software development and technology consulting services for fast growing companies. Rahul highlighted the important decisions founders need to make when it comes to building their business. To scale, execution cannot be entirely founder led. However, it depends on whether the founder’s goal is to generate massive wealth or pay the bills and then some. He also talked about the importance of pricing well, and not being afraid to price in line with even larger competitors – as long as you are delivering value, you can price accordingly.


5. Invest in Raw Talent + Stay Grounded

Wyclef Jean is working on a new mixtape, Wyclef Goes Back to School, which will feature young talent he discovers through a nationwide college search.

On a personal level, I had a chance to connect with him in the speakers lounge where he gently played guitar while having conversation. He talked about the intricate experience of life and the “middle” – the path between birth and death and the importance of making the most of it, and how lucky we are. He is clearly grounded by his profound appreciation for life and this undoubtedly fuels his success.

A big thank you to all of the incredibly smart, motivated and kind people we met at Collision. In addition to the above, shot out to inspiring entrepreneurs John Rampton at Calendar (can’t wait to book your basement AirBnb), Andrew Thomas, co-founder at Skybell Technologies, John Hall, co-founder and CEO of Influencer & Co. and Thomas Ma, co-founder of Sapphire Apps.

News To Use: 2018 Outlooks Galore

News To Use: 2018 Outlooks Galore

Happy New Year! Welcome back to reality.

With the struggle being real for many today, we’ve curated news you can use to kick start 2018.

Here’s what media are writing about what to expect this year – and our POV on what stands out. As you figure out your thought leadership, these are trends you can keep in mind. Whether you are a thought leader, or working inside an organization, this backdrop will be important to consider as you look for ways to leverage your news with what is going on in the marketplace.


WORLD NEWS

Axios: The Top Risks to Global Order in 2018
Our POV: Eek, this is a bit dreary – calling for a major crisis. On the bright side, market experts/economists/politicos – this could be a great PR year for you. Womp womp.


MEDIA

The New York Times: From Trump to #MeToo, A Dizzying Year for TV News
Our POV: Even as networks stand strong, how will the ousted stars regain their reputational equity? I sense comebacks…and some good reads.


TECHNOLOGY

Fast Company: The Most Important Tech Trends Of 2018, According To Top VCs
Our POV: Community based businesses + digital/physical experiences are on the list. Hey, I still read hard copy newspapers and actually call people, so I’m all for IRL experiences.


MARKETS/FINANCE

CNBC: Here are Three Key Global Themes Set to Dominate Markets in 2018
Our POV: Prepare for more wrist slapping for tech giants while global growth continues and Trump and Macron ideologies duke it out.


INVESTING

WIRED: Where VCs Will Invest in 2018
Our POV: I’ll be closely watching blockchain and paid media given their relevance to multiple industries.


HEALTHCARE

Vox: 5 Healthcare Predictions for 2018
Our POV: Obamacare, Medicare, Medicaid – oh my. Plus, a sweet chart that creates guilt for eating Chobani yogurt.


RETAIL AND CONSUMER PRODUCTS

FORTUNE: Here’s What Retailers Have to Prove in 2018
Our POV: Even if retailers go private to avoid Wall Street pressures, let’s remember they still report to the consumer.


REAL ESTATE

TheStreet.com: 5 Trends Shaping the 2018 Real Estate Market
Our POV: Sounds lovely for the high-net-worth crowd. More opportunities abound for vacation home buyers and second home buyers.

PURSUIT PR IS LIVE!

Today, I’m thrilled to announce the launch of PURSUIT PR. At PURSUIT, we pursue opportunities to achieve brand building results for companies in high growth, change driven sectors such as technology, media, financial services, digital health, real estate and retail and consumer products.

This video provides more information, and a summary follows.